top of page
Languages

Stephanie Watkins is a millennial marketer who’s passionate about leveraging social networks to drive the bottom line. A proud native of the North Carolina mountains, she is a graduate of the University of North Carolina at Chapel Hill where she earned Dean’s List honors. Following graduation, Stephanie moved to Austin, Texas, the up-and-coming tech hub of the South. As a social media specialist, she shares content that promotes IBM solutions, and helps other IBMers navigate the digital world. Stephanie brings a socially-savvy perspective to her writing on marketing in the enterprise, retail and ecommerce startups, the customer experience, and professional branding. When she’s not working, she’s probably Tweeting about the restaurant she just tried, the book she just read, or the event she just went to in Austin. 

Marketing Operations Specialist
IBM (Oct. 2016 - present)
 

  • Lead and manage key programs for Corporate Headquarters' Marketing Transformation initiatives. 

  • Directly support senior level Marketing & Communications global executives on operational strategy and organizational communication.

  • Create compelling content and organize face-to-face events to drive engagement for transformational programs. Key initiatives include Diversity & Inclusion Program, Infuse Austin, and the Black Constituency Group.

​
Digital Marketing & Social Media Strategist
IBM (Aug. 2015 - Oct. 2016) 
 

  • Create comprehensive digital and social media strategy surrounding marketing assets, events, and paid media execution for the IBM Commerce portfolio. 

  • Lead the branding effort around IBM for Supply Chain and social influencer identification. Increased Twitter following for @IBMProcurement by 50% in 4 months. Provide on-site social media coverage for key proprietary and third party events. 

  • Manage agency relationship for all digital media with $1 million yearly budget. Ensure on-time paid media efforts, garner high quality leads, and make strategic optimizations for IBM Commerce.

  • Contributed to an increase in year-to-year results for responses, leads, and wins specifically attributed to digital marketing efforts. 

 

Digital Marketing & Social Media Consultant

​SANDWHICH, Author David F. Harris (Oct. 2013 - Mar. 2015)

​

  • Independently obtained two clients in the RDU area to assist in their Social Media and Online Marketing needs.

  • Post original content on Facebook and Twitter, manage online customer service, design graphics, and update Chow Now online ordering system for Chapel Hill restaurant, SANDWHICH.

  • Create and post original content on Twitter, LinkedIn, and GooglePlus for author David F. Harris. Run analysis on performance in Google Analytics to optimize content and reach.

 

Social Media and Content Marketing Intern 
Written Word Media (May 2014 - March 2015)

​

  • Create daily content for Freebooksy.com and BargainBooksy.com, daily deal sites for eBooks with over 150,000 subscribers. 

  • Run Facebook Ads to acquire subscribers for daily deal newsletter. Optimized campaigns to find the lowest cost per acquisition. 

  • Engage Facebook audience of over 150,000 fans, grow fan base, amplify content through Twitter. 

  • Hired to remain on staff as a Content Marketer throughout the school year on a contract basis.

 

Contributing Writer
Forté Foundation (Sept. 2014 - May 2015)
​

  • Write original content for Business 360 and Virtual Campus Girl Talk blogs on a bi-monthly basis. 

  • Topics for content include advice and tips on professional development, networking, studying, stress management, career planning, summer internships, full-time jobs, etc.

  • All blogs written aim to promote Forté's mission: working together to launch women into fulfilling, significant careers through access to business education, opportunities, and a community of successful women.

 
​

English- Native 

Spanish- Professional Working Proficiency

German- Conversational 

Skills

Google Analytics

Twitter Analytics

Twitter Ads

Facebook Ads

LinkedIn Ads
Hootsuite 

SEO

University of North Carolina at Chapel Hill

​B.A. Management and Society

Minor, Spanish for the Business Professions 

 

Honors and Awards

Dean's List, Spring & Fall of 2014

Youngblood Leadership Scholarship

 

 

 

 

 

 

Dress for Success Austin
Career Counselor​

​

Career center mentor at Dress for Success Austin, which provides women with the resources to succeed in an interview and professional setting. Provide recommendations and assistance for clients seeking to create or edit resumes, cover letters, search for jobs, and general career coaching and confidence building. Assist in sorting and labeling donations, as needed.

​

E3 Alliance
Social Media Consultant​
​

Partnered with E3 Alliance on behalf of IBM's Corporate Citizenship program. Meet with Communications Coordinator to share best practices on social media and optimizing community impact through social channels. Attend events to support via social surround. Working with Austin ISD communications leaders in ​2017 to bring social media strategy and best practices to individual schools as well. 

​

Austin Pets Alive!
Dog Walker​
​

Care for dogs in the Austin Pets Alive! animal shelter. Duties include walking dogs, making notes of their health details/changes, and providing love and attention. Austin Pets Alive! is a no kill shelter that accepts all animals, regardless of breed, age, or health status. Orange level BOO trained, February 2015.

​

RESUME

Experience​

​

Education

Involvement

Summary

bottom of page